Ghana has taken a firm stand against rising television subscription costs. The government, through the Minister for Communications and Digitalisation, Samuel George, has directed DStv to cut prices by August 7 or face license suspension. This bold move targets what many consider unfair pricing policies by the pay-TV operator in Ghana.
The demand for DStv to cut prices follows a high-level meeting between government officials and MultiChoice, the company behind DStv. Ghanaians have long complained about paying much more than their counterparts in other African countries, especially Nigeria. According to the Minister, while Nigerians pay about $29 for the DStv premium package, Ghanaians are forced to pay $83 for the same service.
Despite a recent appreciation of the Ghanaian cedi, DStv has refused to reduce its prices. In a nine-page response to the Ministry, DStv claimed the cedi’s gains were unstable and that their pricing reflected long-term depreciation. However, Mr. George rejected the explanation, describing the pricing model as unfair and exploitative.
He stressed that his loyalty lies with the Ghanaian people and that he would not allow any company to take advantage of them. On April 1, 2025, DStv even increased its prices across all packages, making the service even less affordable. The Premium bouquet went from $52 to $62, while other packages also saw hikes.
By directing DStv to cut prices or lose its license, the Minister is sending a clear message. Ghanaians deserve fair treatment, and service providers must reflect economic realities in their pricing. The deadline of August 7 is firm. If DStv does not act, the National Communications Authority will suspend its broadcasting license in Ghana.
The pressure on DStv to cut prices is not just about affordability. It is also about fairness, accountability, and consumer protection. Many Ghanaians are now watching closely to see how the company responds. For now, the government has made its stance very clear: DStv must cut prices or face the consequences.
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